Summary Of The Revolt Of Mother - 1686 Words

The Revolt of Women? In Freeman’s â€Å"The Revolt of Mother†, Sarah is a woman trying to break through her husband’s wall of indifference. Indifference to her opinion, to what she cares about, and what she believes is right. This indifference to women and their beliefs is not out of the ordinary though for this time period. Men of the time supposedly knew best and did whatever they thought was best. Women, like Sarah, have little to no right to do or say as they please. Sarah, being the strong and semi-independent woman she is, badgers Adoniram to no end and uses basic logic and intelligence to skirt around his base authority in a way not to completely go against his authority. Sarah subverts the patriarchal systems of the time through the use†¦show more content†¦Sarah’s own son doesn’t even think that business of the family is worth telling to his mother. Sammy follows after his father in the fact that he thinks women have no right to know any business that is talked about and decided on by men. Sammy has grown up in a culture where men are superior, women are inferior, men know best, and women don’t know what they are talking about. He determines that the women in his family aren’t privy to the information because they aren’t capable of understanding the weight of the decision anyway, and won’t be involved in making the decision either. Adoniram, like most men of his time, feels he is doing what is best for his family, and doesn’t consult any of the women in his life because their opinion is not valued or respected. This situation, as previously described, is not an isolated incident though. Patriarchal dominance is the standard of the time and it is looked upon by men as a good thing, and sometimes is seen as an affront towards women. Standards have changed in favor of more liberal thinking in these modern times, so therefore it stands to reason that â€Å"Father-Adoniram Penn-is thus introduced as the unsavory villain of the piece, a defiant man who will have his way and who will brook no opposition to his plans† (McElrath 257). While it may be true that Adoniram is the main antagonist of the story, he does not fit the stereotype of a villain in this short story. While he does ignore his wife and tries to suppress her ideas, heShow MoreRelatedAnalysis Of The Revolt Of Mother By Michael Grimwood1679 Words   |  7 Pagesan outcome of feminism. Mary Wilkins’ â€Å"The Revolt of Mother† has become a prime example used for this very case according to Michael Grimwood. Grimwood’s journal article delves deep into masculinity and femininity, gender roles and architecture. The author explains how many have used Wilkins’ work as a case for modern feminism; however, he reputes this by using her autobiography as a source demonstrating that it isn’t feminism that drives â€Å"Mother† to revolt but â€Å"lost patriarchy† that allo ws her toRead MoreComparing Ballad Of A Solider Directed By Dziga Vertov1427 Words   |  6 Pagesconsequences. The effects of the crews’ rebellion cost innocent people their lives, Tsarist soldiers come and slaughter the civilians, as they celebrate Potekims victory. Opposing ships set out to stop the Potekim, however those same ship s side with the revolt set on by the crew of Potekim. The follow up film, Man with a Movie Camera is partially a documentary and part artistic narrative; the film follows a busy metropolis in the 1920s Soviet Union. Throughout the film Vertov showcases conventional dailyRead MoreSeymour Rossel, The Holocaust1267 Words   |  6 Pagespoverties and trials that led up to the Holocaust such as Adolf Hitler, concentration and death camps, and the revolt for freedom. The Holocaust, starts off with Adolf Hitler. Adolf Hitler was born on April 20, 1889. He was inborn in the village of Braunau am Inn in Austria. Alois, Adolf’s father, was a customs official. He was very inflexible on his son and often beat him. Hitler’s mother, Klara, was a religious woman and very protective of him because he an only child. By the time he was 20, AdolfRead MoreComparative Analysis of Slave Narratives1072 Words   |  4 Pagesdifferent branches of the owners family living on St. Helena Island in South Carolina. Polites mother was forced to handle a plow without any prior experience or instruction and Polite was forced to lead the plow horses. The overseer, Brunswick, forced Polite to lift him into the plow, where he would apparently sit while the mother steered and the son led the horses. In the mornings, before forcing his mother and him to start plowing during the heat of the day, Brunswick would whip the boy until he brokeRead MoreEssay on Compari ng Clash of the Titans 2010 and 19811062 Words   |  5 PagesMovie Summary Paper: Clash of the Titans (2010) The 2010 remake of Clash of the Titans was released to theaters on April 2, 2010. It made $493,214,993 in gross revenue and was distributed by Warner Bros. Pictures. The film begins with the introduction of the Titans. The titans ruled the earth before they were overthrown by the Olympians, specifically Zeus, Poseidon, and Hades. The ruler of the Titans was Cronus. Most of the Titans fought with Cronus against his father Zeus, but ended up beingRead MoreAfrican American Women Slave Revolts2163 Words   |  9 PagesAfrican American Women, Slave Revolts, and Historical Constructions of Racialized Gender† is an attempt by Rebecca Hall, to uncover women’s participation in slave revolts and to address a concern of why enslaved women were silenced in revolt. She also focuses on why certain aspects of slave revolt are seen as exclusively male activities. To accomplish her task, she uses a number of book excerpts from prominent historians, as well as many sources from account s of slave revolts in history. Although HallRead More Use of Insanity and Madness in Hamlet Essay1141 Words   |  5 Pagesdisorder of the mind.† I dont think Hamlet had a permanent disorder of the mind he knew what he was doing and even planned the majority of the events that happened. Most of the time anyway. Having your father die is bad enough, but to have your mother marry your uncle, within a few weeks of your father’s death? Then to see the ghost of your dead father. That would drive anyone a little insane, but maybe not to the extent that everyone thought Hamlet was acting. Hamlet is torn between acting saneRead MoreEssay on the Concept of Power1154 Words   |  5 PagesLatifi and Brikena Sela Julie Kolgjini Writing Seminar 0502-227 October 07, 2008 What is power, and how does it present itself in our lives? We know for certain that it proves as the one thing that either keeps people together, makes them revolt, or changes history overall. But what is it really? Is it the ability to do or act, or is it political/national strength? Does it always have to be represented by a person in charge? Or is it just something in our minds that has the possession toRead More Marxist Theory and Oedipus the King Essay1339 Words   |  6 Pagescertain social relations (Eagleton 466). These very ideologies are what make the masses loyal to the very institutions that are the source of their exploitation (Tischler 16). Once the proletariat ceases to believe in or abide by those ideologies, revolt is inevitable, and the moment it occurs, so does the destruction or alteration of a single controlling and tyrannical power altogether. Thus, it can be said that the bourgeoisie reign is doomed when economic conditions are ripe and when a workingRead Mo reThe Slavery Of The Slave Trade1310 Words   |  6 Pagesequal†, yet he was amid the many of American national’s that held slaves. Additionally when wrote the Declaration of Independence he still possessed 175 slaves (Brundage, 2015). However some of his colleagues freed their slaves throughout and after the revolt, Jefferson did not. Destroying relatives did not trouble Jefferson since he thought that blacks required simple human feelings. While, as president he attained the Louisiana territory, Jefferson expressed to his neighbour Edward Coles not to free

The Impact Of Advertising On The Buying Behavior Of Youth

PROJECT REPORT On ‘STUDY ON THE IMPACT OF ADVERTISING ON THE BUYING BEHAVIOR OF YOUTH’ Submitted in partial fulfillment of the requirement for the Bachelors Degree in Business Administration (General) course of Amity University Submitted by MANISH CHOUDHRY A3906412168 Under the Guidance and Support of MS. URVASHI VERMA Faculty Amity School of Business AMITY SCHOOL OF BUSINESS AMITY UNIVERISTY UTTAR PRADESH NOIDA TABLE OF CONTENTS (Minor Variations are possible) S.No Particulars Page No 1 Introduction 3 2 Objectives of the study 4 3 Review of Literature 5 4 Research Methodology 6 5 Buying Behavior 7 6 Consumer Behavior 8 7 Questionnaire- Analysis Interpretation 9 8 Conclusion 19 INTRODUCTION Communication is the name that we give to the numerous ways that human being has for keeping in touchof others. Communication is the process of exchange of idea, information, knowledge, attitude or feelings among two or more persons through certain signs and symbols. Mass Communication has been used broadly for the delivery of message to the mass audience via various media such as television, radio, newspaper etc. Mass Communication is the process of delivering information, ideas to diversified audience through the media developed for that particular purpose. One of the major types of mass communication that is meant for communication with the masses that are heterogeneous and diversified is ‘Advertising’. It is a form ofShow MoreRelatedImpact of Persuasive Advertisements on Consumer Buying Behavior Towards Health Related Products.1296 Words   |  6 PagesFORMAT |   Ã‚  Ã‚   | Research Title: |    |   Impact of persuasive advertisements on consumer buying behavior towards health related products. | Introduction: |   Ã‚   | This thesis is about the study of consumer buying behavior towards health related product and their perceptions after watching advertisements and then make their decisions whether to purchase the product or not. This will help to find out the most important factors which can affect the buying behavior of the consumer while purchasing andRead MoreTaking a Look at Manipulative Advertising773 Words   |  3 Pages​The meaning of advertising is the act or practice of calling public attention to ones product, service, need, etc(cited in Collins English Dictionary). It has various forms such as televisions, newspapers, magazines, radios, mobiles, books, mailboxes, and through the networks. Advertising has become a part of our daily lives, and it affects our way of life because advertisements are everywhere: in the streets, supermarkets, shops and malls. In fact, advertising is one of the most influentialRead MoreConsumers And The Factors Of Environment1340 Words   |  6 Pagesen vironment which has an impact on them. Differentiating them from the old consumers. Rapid growth for fashion awareness can be seen among males and females. Thus, the demand for better and good quality products has increased and if in case they don’t get the desired apparels they tend to will shift to other brand which satisfy their needs. In India the major share of firm marketing branded apparels goes to the foreign companies. This study focuses on assessing the purchase behavior for men and women forRead MoreShould Marketers Be Responsible for the Way Their Products Are Used by Consumers?1490 Words   |  6 PagesShould marketers be responsible for the way their products are used by consumers? This is the main question of this essay, essentially focused on alcohol advertising targeting the young. It is very important to analyze such a subject to identify the responsibilities of each party and identify some possible solutions to preserve the health of consumers and keep g ood image of the corporate. The following development analyzes the responsibility of the marketers, consumers and government. That is toRead MoreThe Negative Effect Of Youth Health Essay1734 Words   |  7 Pagesis consumed by advertising. Everywhere we look, everywhere we go our eyes are continually be exposed to some form of advertising; televisions, media, magazines, bill boards and shops are some examples of places where we gather information from certain types of commercial advertising. Our lives are ruled by screens; it is inevitable that during our daily lives we are going to experience a sponsored ad, a TV commercial or a sexy, skinny model on the front of a mag. All these advertising elements mayRead MoreEffectiveness Of Print And Television Advertisements Essay1035 Words   |  5 Pagessome things that have become complicated but necessary, same are the case with advertising. For the advertising companies, reaching to their target audience has become a complicated task. A significant shift from print media to electronic media has been observed in the recent past years. Taking this as the starting point, the study aims at the three main objectives first to explore the most effective medium for advertising, second to examine which media is contributing more towards consumers level ofRead Moreconsumer1670 Words   |  7 Pagesbehaviour. DUE DATE: 24TH MARCH 2014 Advertising plays a pivotal role in the lives of consumers. Advertising moulds the attitudes of the person as well as of the society and they certainly influence behaviour of the customers. The customer has to deal with a vast amount of information and make a best choice, conclude and make vital decision (Jakstiene, Susniene and Narbutas, 2008). Jakstiene et al (2008, p50) writes, â€Å"The main goal of advertising a certain product or service is to attractRead MoreExotic Smokes: Marketing Strategy Proposal1330 Words   |  6 Pagesacquired a new client, Exotic Smokes Cigarette Company. This company has asked for a proposal conducting an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. The marketing strategy must attract 18 to 25-year-old customers. Exotic Smokes Cigarette Company has allotted a $25 million advertising budget for the product. The purpose of this proposal is to identify successful marketing strategies for flavored cigarette. Schedule Read MoreTelevision Advertisements Impact On Customer s Buying Behavior For The Health Drinks1744 Words   |  7 PagesTelevision advertisements Impact On Customer’s Buying Behavior for the ‘Health Drinks which makes milk richer of Children’s’ in the area of Vadodara city ABSTRACT The concepts of health and energy have perhaps never been as popular—or pursued/coveted— as they are now. With market rivalries becoming an intense affair, brand strategists and marketers are eager to refresh their brand’s positioning and image. The focus on functional health benefits has allowed India to become the world’s largest marketRead MoreThe Role Of Television Advertising On Lifestyle And Purchase Behavior Of Youth Of Delhi / Ncr Essay3509 Words   |  15 PagesAn analytical study on role of TV advertising in affecting lifestyle and purchase behavior of youth of Delhi / NCR. Abstract: Television is an integral part of our life and the advertisements on it play vital role in changing behavior of consumer through different techniques and patters used in it to persuade the consumers. The youth spent more time in watching television and they are deployed by the ads and satisfied too with the promise the advertisements are making with them. In this study

The Impact Of Advertising On The Buying Behavior Of Youth

PROJECT REPORT On ‘STUDY ON THE IMPACT OF ADVERTISING ON THE BUYING BEHAVIOR OF YOUTH’ Submitted in partial fulfillment of the requirement for the Bachelors Degree in Business Administration (General) course of Amity University Submitted by MANISH CHOUDHRY A3906412168 Under the Guidance and Support of MS. URVASHI VERMA Faculty Amity School of Business AMITY SCHOOL OF BUSINESS AMITY UNIVERISTY UTTAR PRADESH NOIDA TABLE OF CONTENTS (Minor Variations are possible) S.No Particulars Page No 1 Introduction 3 2 Objectives of the study 4 3 Review of Literature 5 4 Research Methodology 6 5 Buying Behavior 7 6 Consumer Behavior 8 7 Questionnaire- Analysis Interpretation 9 8 Conclusion 19 INTRODUCTION Communication is the name that we give to the numerous ways that human being has for keeping in touchof others. Communication is the process of exchange of idea, information, knowledge, attitude or feelings among two or more persons through certain signs and symbols. Mass Communication has been used broadly for the delivery of message to the mass audience via various media such as television, radio, newspaper etc. Mass Communication is the process of delivering information, ideas to diversified audience through the media developed for that particular purpose. One of the major types of mass communication that is meant for communication with the masses that are heterogeneous and diversified is ‘Advertising’. It is a form ofShow MoreRelatedImpact of Persuasive Advertisements on Consumer Buying Behavior Towards Health Related Products.1296 Words   |  6 PagesFORMAT |   Ã‚  Ã‚   | Research Title: |    |   Impact of persuasive advertisements on consumer buying behavior towards health related products. | Introduction: |   Ã‚   | This thesis is about the study of consumer buying behavior towards health related product and their perceptions after watching advertisements and then make their decisions whether to purchase the product or not. This will help to find out the most important factors which can affect the buying behavior of the consumer while purchasing andRead MoreTaking a Look at Manipulative Advertising773 Words   |  3 Pages​The meaning of advertising is the act or practice of calling public attention to ones product, service, need, etc(cited in Collins English Dictionary). It has various forms such as televisions, newspapers, magazines, radios, mobiles, books, mailboxes, and through the networks. Advertising has become a part of our daily lives, and it affects our way of life because advertisements are everywhere: in the streets, supermarkets, shops and malls. In fact, advertising is one of the most influentialRead MoreConsumers And The Factors Of Environment1340 Words   |  6 Pagesen vironment which has an impact on them. Differentiating them from the old consumers. Rapid growth for fashion awareness can be seen among males and females. Thus, the demand for better and good quality products has increased and if in case they don’t get the desired apparels they tend to will shift to other brand which satisfy their needs. In India the major share of firm marketing branded apparels goes to the foreign companies. This study focuses on assessing the purchase behavior for men and women forRead MoreShould Marketers Be Responsible for the Way Their Products Are Used by Consumers?1490 Words   |  6 PagesShould marketers be responsible for the way their products are used by consumers? This is the main question of this essay, essentially focused on alcohol advertising targeting the young. It is very important to analyze such a subject to identify the responsibilities of each party and identify some possible solutions to preserve the health of consumers and keep g ood image of the corporate. The following development analyzes the responsibility of the marketers, consumers and government. That is toRead MoreThe Negative Effect Of Youth Health Essay1734 Words   |  7 Pagesis consumed by advertising. Everywhere we look, everywhere we go our eyes are continually be exposed to some form of advertising; televisions, media, magazines, bill boards and shops are some examples of places where we gather information from certain types of commercial advertising. Our lives are ruled by screens; it is inevitable that during our daily lives we are going to experience a sponsored ad, a TV commercial or a sexy, skinny model on the front of a mag. All these advertising elements mayRead MoreEffectiveness Of Print And Television Advertisements Essay1035 Words   |  5 Pagessome things that have become complicated but necessary, same are the case with advertising. For the advertising companies, reaching to their target audience has become a complicated task. A significant shift from print media to electronic media has been observed in the recent past years. Taking this as the starting point, the study aims at the three main objectives first to explore the most effective medium for advertising, second to examine which media is contributing more towards consumers level ofRead Moreconsumer1670 Words   |  7 Pagesbehaviour. DUE DATE: 24TH MARCH 2014 Advertising plays a pivotal role in the lives of consumers. Advertising moulds the attitudes of the person as well as of the society and they certainly influence behaviour of the customers. The customer has to deal with a vast amount of information and make a best choice, conclude and make vital decision (Jakstiene, Susniene and Narbutas, 2008). Jakstiene et al (2008, p50) writes, â€Å"The main goal of advertising a certain product or service is to attractRead MoreExotic Smokes: Marketing Strategy Proposal1330 Words   |  6 Pagesacquired a new client, Exotic Smokes Cigarette Company. This company has asked for a proposal conducting an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. The marketing strategy must attract 18 to 25-year-old customers. Exotic Smokes Cigarette Company has allotted a $25 million advertising budget for the product. The purpose of this proposal is to identify successful marketing strategies for flavored cigarette. Schedule Read MoreTelevision Advertisements Impact On Customer s Buying Behavior For The Health Drinks1744 Words   |  7 PagesTelevision advertisements Impact On Customer’s Buying Behavior for the ‘Health Drinks which makes milk richer of Children’s’ in the area of Vadodara city ABSTRACT The concepts of health and energy have perhaps never been as popular—or pursued/coveted— as they are now. With market rivalries becoming an intense affair, brand strategists and marketers are eager to refresh their brand’s positioning and image. The focus on functional health benefits has allowed India to become the world’s largest marketRead MoreThe Role Of Television Advertising On Lifestyle And Purchase Behavior Of Youth Of Delhi / Ncr Essay3509 Words   |  15 PagesAn analytical study on role of TV advertising in affecting lifestyle and purchase behavior of youth of Delhi / NCR. Abstract: Television is an integral part of our life and the advertisements on it play vital role in changing behavior of consumer through different techniques and patters used in it to persuade the consumers. The youth spent more time in watching television and they are deployed by the ads and satisfied too with the promise the advertisements are making with them. In this study

The Impact Of Advertising On The Buying Behavior Of Youth

PROJECT REPORT On ‘STUDY ON THE IMPACT OF ADVERTISING ON THE BUYING BEHAVIOR OF YOUTH’ Submitted in partial fulfillment of the requirement for the Bachelors Degree in Business Administration (General) course of Amity University Submitted by MANISH CHOUDHRY A3906412168 Under the Guidance and Support of MS. URVASHI VERMA Faculty Amity School of Business AMITY SCHOOL OF BUSINESS AMITY UNIVERISTY UTTAR PRADESH NOIDA TABLE OF CONTENTS (Minor Variations are possible) S.No Particulars Page No 1 Introduction 3 2 Objectives of the study 4 3 Review of Literature 5 4 Research Methodology 6 5 Buying Behavior 7 6 Consumer Behavior 8 7 Questionnaire- Analysis Interpretation 9 8 Conclusion 19 INTRODUCTION Communication is the name that we give to the numerous ways that human being has for keeping in touchof others. Communication is the process of exchange of idea, information, knowledge, attitude or feelings among two or more persons through certain signs and symbols. Mass Communication has been used broadly for the delivery of message to the mass audience via various media such as television, radio, newspaper etc. Mass Communication is the process of delivering information, ideas to diversified audience through the media developed for that particular purpose. One of the major types of mass communication that is meant for communication with the masses that are heterogeneous and diversified is ‘Advertising’. It is a form ofShow MoreRelatedImpact of Persuasive Advertisements on Consumer Buying Behavior Towards Health Related Products.1296 Words   |  6 PagesFORMAT |   Ã‚  Ã‚   | Research Title: |    |   Impact of persuasive advertisements on consumer buying behavior towards health related products. | Introduction: |   Ã‚   | This thesis is about the study of consumer buying behavior towards health related product and their perceptions after watching advertisements and then make their decisions whether to purchase the product or not. This will help to find out the most important factors which can affect the buying behavior of the consumer while purchasing andRead MoreTaking a Look at Manipulative Advertising773 Words   |  3 Pages​The meaning of advertising is the act or practice of calling public attention to ones product, service, need, etc(cited in Collins English Dictionary). It has various forms such as televisions, newspapers, magazines, radios, mobiles, books, mailboxes, and through the networks. Advertising has become a part of our daily lives, and it affects our way of life because advertisements are everywhere: in the streets, supermarkets, shops and malls. In fact, advertising is one of the most influentialRead MoreConsumers And The Factors Of Environment1340 Words   |  6 Pagesen vironment which has an impact on them. Differentiating them from the old consumers. Rapid growth for fashion awareness can be seen among males and females. Thus, the demand for better and good quality products has increased and if in case they don’t get the desired apparels they tend to will shift to other brand which satisfy their needs. In India the major share of firm marketing branded apparels goes to the foreign companies. This study focuses on assessing the purchase behavior for men and women forRead MoreShould Marketers Be Responsible for the Way Their Products Are Used by Consumers?1490 Words   |  6 PagesShould marketers be responsible for the way their products are used by consumers? This is the main question of this essay, essentially focused on alcohol advertising targeting the young. It is very important to analyze such a subject to identify the responsibilities of each party and identify some possible solutions to preserve the health of consumers and keep g ood image of the corporate. The following development analyzes the responsibility of the marketers, consumers and government. That is toRead MoreThe Negative Effect Of Youth Health Essay1734 Words   |  7 Pagesis consumed by advertising. Everywhere we look, everywhere we go our eyes are continually be exposed to some form of advertising; televisions, media, magazines, bill boards and shops are some examples of places where we gather information from certain types of commercial advertising. Our lives are ruled by screens; it is inevitable that during our daily lives we are going to experience a sponsored ad, a TV commercial or a sexy, skinny model on the front of a mag. All these advertising elements mayRead MoreEffectiveness Of Print And Television Advertisements Essay1035 Words   |  5 Pagessome things that have become complicated but necessary, same are the case with advertising. For the advertising companies, reaching to their target audience has become a complicated task. A significant shift from print media to electronic media has been observed in the recent past years. Taking this as the starting point, the study aims at the three main objectives first to explore the most effective medium for advertising, second to examine which media is contributing more towards consumers level ofRead Moreconsumer1670 Words   |  7 Pagesbehaviour. DUE DATE: 24TH MARCH 2014 Advertising plays a pivotal role in the lives of consumers. Advertising moulds the attitudes of the person as well as of the society and they certainly influence behaviour of the customers. The customer has to deal with a vast amount of information and make a best choice, conclude and make vital decision (Jakstiene, Susniene and Narbutas, 2008). Jakstiene et al (2008, p50) writes, â€Å"The main goal of advertising a certain product or service is to attractRead MoreExotic Smokes: Marketing Strategy Proposal1330 Words   |  6 Pagesacquired a new client, Exotic Smokes Cigarette Company. This company has asked for a proposal conducting an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. The marketing strategy must attract 18 to 25-year-old customers. Exotic Smokes Cigarette Company has allotted a $25 million advertising budget for the product. The purpose of this proposal is to identify successful marketing strategies for flavored cigarette. Schedule Read MoreTelevision Advertisements Impact On Customer s Buying Behavior For The Health Drinks1744 Words   |  7 PagesTelevision advertisements Impact On Customer’s Buying Behavior for the ‘Health Drinks which makes milk richer of Children’s’ in the area of Vadodara city ABSTRACT The concepts of health and energy have perhaps never been as popular—or pursued/coveted— as they are now. With market rivalries becoming an intense affair, brand strategists and marketers are eager to refresh their brand’s positioning and image. The focus on functional health benefits has allowed India to become the world’s largest marketRead MoreThe Role Of Television Advertising On Lifestyle And Purchase Behavior Of Youth Of Delhi / Ncr Essay3509 Words   |  15 PagesAn analytical study on role of TV advertising in affecting lifestyle and purchase behavior of youth of Delhi / NCR. Abstract: Television is an integral part of our life and the advertisements on it play vital role in changing behavior of consumer through different techniques and patters used in it to persuade the consumers. The youth spent more time in watching television and they are deployed by the ads and satisfied too with the promise the advertisements are making with them. In this study

Barilla Spa (a) Free Essays

BARILLA SpA (A) Table of Contents Part One: Executive Summary3 Part Two: Immediate Issue4 Part Three: Systemic Issues4 Part Four: Qualitative Analysis5 Part Five: Alternatives6 Part Six: Recommendation8 Part Seven: Recommendations Implementation Plan9 Part Eight: Monitor and Control10 Part One: Executive Summary In order to respond to extreme demand variability and incidents of high stock out rates Barilla is currently applying pressure to both its’ manufacturing and logistics departments to restock distribution centres as quickly as possible. This is resulting in high distribution costs and a reduction in overall profits. In the long term I am recommending that Barilla SpA implement a Just in Time Distribution (JITD) system to reduce excess inventory and eliminate stock outs at the distributor to market level of the distribution chain. We will write a custom essay sample on Barilla Spa (a) or any similar topic only for you Order Now The new system will include a forecasting and planning system based on information provided by the distributors on a day-to-day basis. The JITD will reduce inventory to acceptable levels and will reduce inventory carrying cots. It will also flatten demand resulting in cost savings at the manufacturing and shipping levels. It will also provide an opportunity for new sales promotion types and levels. Initially the new system will be implemented on a trial basis and at the end of the trial with successful performance indicated; the system will be presented to internal departments as well as distributors. This report will be used as a basis for discussion in our production meeting at the end of the week. Giorgio Maggiali Director of Logistics Barilla SpA (A) December 4, 2012 Part Two: Immediate Issue Barilla SpA is experiencing difficulty in the manufacturing and logistics sectors of their operation because of an extreme variability in demand of their pasta products. Though demand for pasta in Italy is flat Barilla has been experiencing sudden spikes in demand for varying types of pasta from different areas. Because of rigid manufacturing requirements and lengthy lead times from placement of order to delivery, stock outs have been experienced between the distributors and retail stores. Part Three: Systemic Issues Sales Operations: Nature: Tactical Timing: Short Term Distributors are encouraged to purchase product based on discounts rather than product demand at their customer’s locations. The sales representatives are given specific sales targets to meet and are conceivably focusing on the discounted products because they are an easier sell to the distributors. Distribution: Nature: Tactical Timing: Short Term and Long Term Lead time from placement of order to delivery ranges anywhere from eight days to fourteen days, though the average is ten calendar days. This includes production and shipment of the product. Most distributors do not rely on forecasting systems to place their orders; they simply count stock on a cycle and place orders to refill to the previous level. There is no analysis based on product type, time of year etc. Stock outs are happening between the distributors and the stores; the lead time to fill the product gap is too long. Manufacturing Process: Nature: Strategic Timing: Short Term and Long Term The pasta production process (particular sizes and types of pasta require fixed heat and humidity settings in the kiln) makes it difficult to replace a specific type of pasta that has sold out at a vendor’s store because of unusually high demand. The production process cannot be changed or sped up without risking a decline in quality of the product. Part Four: Qualitative Analysis Barilla SpA is the largest pasta producer in the world. They offer both dry and fresh pasta as well as a variety of other products including cookies, cakes and breads. Currently, the demand for pasta in Italy is flat with only an approximate increase in demand of 1% per year. Barilla competes with other pasta providers (approximately 2,000) by utilizing innovative advertising techniques and by using high quality raw materials in their products. In order to compete in the Italian market they utilize the traditional method of distribution to their customers via their own distribution center as well as a number of independent distributors. Distributors may place orders when they choose; each year is sectioned off (referred to as canvass periods) and specific products are offered at discounted rates in an assigned period. The type of product that is offered in each canvass period is decided by the sales department. There are also volume discounts offered on certain products which may be specialized by the Barilla sales personnel (i. e. free shipping for full truckload orders). Sales staff has set sales targets for each canvass period which results in pressure sales to the distributors. The distributors will purchase more of the discounted products in order that they can pass the savings to their customers to achieve higher sales. The majority of distributor’s periodically review their stock of Barilla products and place orders with Barilla based on re-stocking to the previous level they had of each product type. Input from the store level is not considered as the main factor in ordering. There are no set minimum or maximum levels for types of pasta or for size of distributor. Pasta production is time consuming; a series of steps are involved that must be followed to produce the quality of pasta that is Barilla’s trademark. The drying process alone takes approximately four hours; the settings of the kiln are specific to the size and type of pasta being produced. In addition to production time there is shipping time which varies dependent on the proximity of the manufacturing plant to the distribution center. Shipping encompasses the availability of vehicles and the cost of shipping. The current method of ordering means that there are less-than-truckload or LTL shipments taking place which are more expensive than full-truckload or FTL shipments. Part Five: Alternatives Alternative One: Sales Controls The Barilla sales department will offer product promotions based on product movement at the region/store level. Volume discounts will be discontinued. Pros: Promotions based on sales data from the individual stores will reduce stock outs and will maintain the sales department’s relationship with the customer. Cons: Distributors lose control over the stock and stock levels that they are carrying. Sales of other product lines that Barilla produces will decline and some customers will change to other suppliers for their variety of product. Alternative Two: Inventory Controls Barilla will set minimum/maximum inventory levels for each SKU based on historical sales data. Safety stock will be produced of the pasta types that regularly stock out at the distributor locations. Pros: Instituting set inventory levels for each SKU will ensure a more realistic supply of product for each location. Producing safety stock for the pasta types that spike will reduce restock time and mitigate market share loss. Cons: Historic data is inherently flawed because of trade promotions and volume discounts; minimum/maximum levels would be skewed. Excess stock would take up a significant amount of space and extra storage space would need to be obtained. There will be conflict with distributors because of their loss of control and with sales because of the loss of promotional opportunities. Alternative Three: Just in Time Distribution (JITD) Product will not be ordered by the distributor but will be supplied by the manufacturer to the distributor based on data provided about the previous day’s shipments from the distributor to the customers as well as their current stock levels of Barilla product. Pros: Barilla would ship product only as it was needed rather than having large amounts of excess stock. Information regarding supplies at the distributor’s warehouses would aid Barilla in improving their forecasting system. Barilla would have more control over the distribution process. Cons: Distributors do not want Barilla interfering with their inventory. The sales staff is reluctant to lose their opportunity to meet and exceed sales targets through their promotions. Part Six: Recommendation We recommend the implementation of Alternative Three, the JITD model. JITD will enable Barilla to cut current distribution costs and stabilize supply to the customers. JITD is based on real time data and inventory specific information. Rather than basing product supply on current promotions or volume discounts, product supply is based on historical demand at the specific distributor locations. * This will ensure that customers receive product that they can move rather than being supplied product that will sit on their shelves for extended periods of time. Barilla will be able to reduce inventory levels at their locations because demand will be stabilized and as a result carrying costs will be reduced. * Transportation can be regulated as product delivery is regulated and cost savings can be found through possible transportation discounts (FTL vs. LTL shipments). * Promotions can be tailored to individual products at individual locations. Barilla can manage inventory levels more effec tively than the distributors because we have an understanding of all facets of distribution. The distributors do not have a clear understanding of the manufacturing process and the reason for lengthy lead times. Traditional trade promotion and volume discounts will be eliminated by the implementation of JITD. A new promotion structure will be implemented to maintain market competitiveness. Part Seven: Recommendations Implementation Plan We believe that to encourage both internal and external partners to embrace the JITD system, Barilla should introduce JITD as a pilot project at one of the distribution facilities that has experienced extreme demand variability. Customers are resistant to the change because they will lose control over product type that will be carried. They do not want Barilla to push product through their centres to reduce their costs while restricting the distributor’s role in the delivery system. Barilla can present the data from the pilot project to the other distributors. The data will prove to distributors that implementing the JITD system will be of benefit to them as well as to Barilla. When proposing the JITD system to customers Barilla has to explain that it will: * Reduce Costs * Reduce Inventory Levels Improve Fill Rate to their Stores Implementing JITD is in the best interests of Barilla, the distributors and their customers. There is internal resistance, primarily from the marketing and sales group, because there is a lack of understanding about the effects that implementing the system would have on the various departments and their functions and duties. The sales department, in particular, is concerned that a JITD system would reduce their duties and impedes their ability to sell product by removing the current trade and volume purchasing promotions. In order to get buy in from each department I need to have the support of management including DiMaria, the manager of the sales department. Support for the changeover has to be top down as the current problem is not just a logistics issue but is a supply chain issue. Part Eight: Monitor and Control The pilot project will be implemented within two months and will be take place over the course of three months. The Key Performance Indicators and measurements are: * Customer Demand Levels – Success is flat demand or less than 1% variability in demand. Stock Out Levels – Success is stock out levels at less than 2% per order cycle. * Inventory Levels – Success is less than or equal to 90,000 kilograms of pasta/day at the manufacturing facility and less than 4% excess inventory total at the distributor’s warehouse. At the end of the three month trial the Barilla management team will review the data and prepare a report to present to individual departments within Barilla and to distributors. If figures, as laid out above, have not been met then Barilla will continue to maintain the current distribution process. How to cite Barilla Spa (a), Essay examples