The Impact Of Advertising On The Buying Behavior Of Youth

PROJECT REPORT On ‘STUDY ON THE IMPACT OF ADVERTISING ON THE BUYING BEHAVIOR OF YOUTH’ Submitted in partial fulfillment of the requirement for the Bachelors Degree in Business Administration (General) course of Amity University Submitted by MANISH CHOUDHRY A3906412168 Under the Guidance and Support of MS. URVASHI VERMA Faculty Amity School of Business AMITY SCHOOL OF BUSINESS AMITY UNIVERISTY UTTAR PRADESH NOIDA TABLE OF CONTENTS (Minor Variations are possible) S.No Particulars Page No 1 Introduction 3 2 Objectives of the study 4 3 Review of Literature 5 4 Research Methodology 6 5 Buying Behavior 7 6 Consumer Behavior 8 7 Questionnaire- Analysis Interpretation 9 8 Conclusion 19 INTRODUCTION Communication is the name that we give to the numerous ways that human being has for keeping in touchof others. Communication is the process of exchange of idea, information, knowledge, attitude or feelings among two or more persons through certain signs and symbols. Mass Communication has been used broadly for the delivery of message to the mass audience via various media such as television, radio, newspaper etc. Mass Communication is the process of delivering information, ideas to diversified audience through the media developed for that particular purpose. One of the major types of mass communication that is meant for communication with the masses that are heterogeneous and diversified is ‘Advertising’. It is a form ofShow MoreRelatedImpact of Persuasive Advertisements on Consumer Buying Behavior Towards Health Related Products.1296 Words   |  6 PagesFORMAT |   Ã‚  Ã‚   | Research Title: |    |   Impact of persuasive advertisements on consumer buying behavior towards health related products. | Introduction: |   Ã‚   | This thesis is about the study of consumer buying behavior towards health related product and their perceptions after watching advertisements and then make their decisions whether to purchase the product or not. 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